Sep
19
In recent years, social media influencer marketing has become a very popular way to promote businesses and products. This type of marketing involves working with people who have a large following on social media and getting them to promote your product or service, which in the end, can improve your business. There are many pros to incorporating effective social media influencer marketing into your business strategy. So it’s such tremendous missed opportunities not to use it. But why does this matter? Here we’ll show you the top advantages of doing so.
Provides Value to Your Audience
One of the best things about social media influencer marketing is that it provides value to your audience. These days, consumers are bombarded with so many ads and marketing messages that they tune most of them out. But they’re more likely to notice and pay attention when they see someone they trust and respect promoting a product or service. Not only that, but they’re also more likely to take action and make a purchase. This is because social media influencers have built up a relationship of trust with their followers. This is in stark contrast to most traditional advertising, which often comes across as pushy and sales-y.
Results in the “Halo Effect”
Did you know that social media influencer marketing can actually result in the “halo effect?” This is when a person’s favorable opinion of one thing rubs off on another related thing. So, for example, if someone likes and trusts a particular …